New Arrivals Men's New Arrivals

Infusion de Rhubarbe Eau de Parfum captures the playful personality of rhubarb in an unexpected floral fruity fragrance, pink and green, sweet and acidulous. A vegetable by definition, yet renowned for its fruity tones, rhubarb challenges our expectations, settling upon a facet of our...

This roomy backpack with a technical look is made of Re-Nylon, the innovative technical fabric produced from recycled plastic trash recovered in the ocean. The design of the accessory, with the main compartment with a flap closure and buckles, stands out for its Saffiano...

This sleek, contemporary interpretation of the baseball cap is made of technical fabric with a cotton lining. The tonal triangle logo completes the accessory with a distinctive note.

Simple but with a distinctive character, this tank top in soft cotton has a sporty cut. The enameled metal triangle logo embellishes the style.

This key ring trick celebrating Prada icons features a design with refined details inspired by the Re-Nylon backpack. The unique accessory enriches bags with a distinctive, personal touch. For sustainable care to preserve the product's characteristics and reduce microfiber shedding, we recommend not washing...

This contemporary and functional backpack made of Re-Nylon has a roomy yet light silhouette with technical details. The outdoor spirit of the design is combined with a versatile, urban style as suggested by the removable handle that allows the accessory to be worn as...

This polo sweater, a wardrobe classic with a refined, sporty style, has a long-sleeved silhouette and is made of superfine wool. The soft, sleek garment is completed by the lettering logo embroidered in a contrasting color.

The long-sleeved shirt made of stretch poplin has a classic collar and slim fit. Mother-of-pearl buttons add a brilliant touch to the garment.

This bucket hat, an iconic accessory of Prada collections, is made of two-tone Re-Nylon. For sustainable care to preserve the product's characteristics and reduce microfiber shedding, we recommend not washing the item too often. Let the product air out after every use and follow...

Sporty inspiration characterizes this hooded zipper jacket made of Re-Nylon, a regenerated fabric produced from recycled and purified plastic materials collected in the ocean. Prada's iconic enameled metal triangle logo decorates the front. For sustainable care to preserve the product's characteristics and reduce microfiber...

This short-sleeved shirt with a straight, boxy cut is made of chambray denim treated for an aged effect that gives it vintage charm. The silhouette is enriched by a breast pocket and the iconic triangle logo on the back.

This Re-Nylon baseball cap is completed with leather details that embellish the casual and versatile design. The enameled metal triangle logo adds its signature touch to the accessory. For sustainable care to preserve the product's characteristics and reduce microfiber shedding, we recommend not washing...

A modern, pragmatic design defines this leather shoulder bag, complete with a removable strap for versatile wear. The metal logo lettering adds a distinctive touch.

The serene and dynamic energy of nature is captured in a print with light and delicate lines that embellishes this bowling shirt. The distinctive silhouette of Prada collections is reinterpreted for the Spring/Summer 2026 season.

Chelsea boots, a classic with timeless style, are reinterpreted with a minimalist design and contemporary character. The artisan construction defines a sleek, tapered silhouette emphasized by the refined brushed leather finish.

These brushed leather loafers combine classic elements and contemporary volumes. The chunky soles made of lightweight yet durable rubber complete the footwear with artisan details decorated with the triangle logo.

Acetate sunglasses with a bold, geometric aesthetic. The frame has a strong, square design emphasized by chunky rims. The oversized temples are decorated with an exclusive metal plaque featuring Prada's iconic triangle logo.

Born in the late ’90s to accompany Luna Rossa’s sailing team in the America’s Cup, the Prada America’s Cup has become a timeless icon. With a technical fabric upper paired with patent leather and an ultra-light rubber sole engineered for high performance, it blends...

A clean, sleek aesthetic characterizes the contemporary style of these brushed leather lace-up shoes with a voluminous silhouette. The important construction and metal lettering logo underline the personality of the shoe.

The America's Cup sneaker, which is part of the Prada identity, is reinvented with new materials and colors that instill it with a new contemporary spirit. Originally designed in the '90s for the Luna Rossa crew, the laced shoe inspired by the sailing world...